Playskool

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P.S. It's Playskool

— Slogan

Playskool is an American company that produces educational toys and games for children. It is a subsidiary of Hasbro, Inc., and is headquartered in Pawtucket, Rhode Island.

History[]

Barney[]

Licensing[]

In December 1992, Hasbro announced that it would introduce Barney toys through its Playskool line in February 1993^[2] given that the company was awarded the license to produce products based on Barney & Friends. In March 1993, it was confirmed that Playskool would launch a new toy line starring Talking Barney.^[3] Capitalizing on the success of products based on Barney & Friends, Playskool continued to create and announce new products.^[4] In 1994, Playskool suffered in sales due to The Lyons Group overselling it's license on Barney & Friends, causing over saturation in the market with Barney products. Alan Hassenfeld, who was the Hasbro CEO at the time, was undeterred by the fall in sales,^[5] and Playskool continued to release Barney products until Hasbro lost the Barney toy license deal in February 2001.^[6]^[7]

Gallery[]

Logos[]

Videos[]

Commercials[]

Hasbro Playskool Talking Barney Plush Commercial💜💚💛 - CLIP - SUBSCRIBE

Barney- Song Magic Banjo AD💜💚💛 - CLIP - SUBSCRIBE

Barney Song Magic Banjo Commercial 1998

Playskool- Sing & Strum Barney Commercial-2

Products[]

Barney & Friends[]

Playskool[]

1993[]

Name	Date	Description
Barney's Animal Keyboard	1993	Barney's friendly voice guides children so they can have musical fun, learn about animal sounds and create their own songs with this electronic, 8-note keyboard! Any way they use it, it's "Super-dee-duper" fun! This product also came with a songbook. Instructions Songbook 1/8
Barney Busy Beads	1993	Based on an existing well-known toy, which is also known as a bead maze, this version features the characters of Barney and Baby Bop.
Barney Musical Walk 'n Ride	1993	Take Barney and Baby Bop along for a ride on this colorful, free-rolling vehicle from Playskool! It's a walker for toddlers, a ride-on for preschoolers and Stu-u-u-pendous fun for everyone! A light-up carousel plays Barney's theme song as Barney and Baby Bop go 'round and 'round! Also includes a working steering wheel with a squeaker horn and a special underseat storage compartment for toys! With the Musical Walk 'n Ride, the good times roll on and on! Instructions 1/4
Barney Play-Box	1993	A stu-u-u-pendous set of PLAY-DOH modeling compound and accessories in a self-latching storage came! Contains two book molds to make standing figures of Barney and Baby Bop. Eight fun cookie cutter shapes, color playmat and some of course some PLAY-DOH.
Barney Spin Around Train	1993	Featuring Barney and Baby Bop figures, load them aboard the train and watch it spin around as the button is pressed. As it spins around, a bell dings.
Barney Talking Phone	1993	The Barney Talking Phone was one of many toy phones to be released with Barney theming. This phone is equipped with eight sayings from Barney and Baby Bop.
Mini Poppin' Pals	1993	Three easy-to-activate pop-up surprises! PULL the lever...Barney pops up! PRESS the squeaker button to see Baby Bop! SLIDE the lever and Barney appears!
Talking Barney	1993	Talking Barney was a doll created by Greg Hyman and distributed by Playskool. It was released in 1993, and became one of the biggest-selling toys during the holiday season.

1994[]

Image	Name	Date	Description
	Barney's Musical Baton	1994	Join Barney in a magical, musical parade of fun! This colorful baton plays six Barney melodies including the "Barney Theme Song". Kids just press the button and wave the baton...when they stop waving the baton, the music stops automatically! Batteries were included with the product.
	Talk'n Dress Baby Bop	1994	Talk'n Dress Baby Bop is capable of repeating seven different special phrases. To hear a phrase, one simply has to squeeze or hug Baby Bop's tummy. Phrases: This is fun (giggle) Please button my vest Can You Buckle My Shoes? Will you zip up my pocket? Snap, my bracelet please I'm Baby Bop. I like playing with you. Thank You for helping me.
1/2	Barney & Baby Bop Water Pals	1994	Wearing their favorite swimsuits, Barney, Baby Bop and BJ are ready for some splashing fun in the tub! These soft, floatable friends love to play in the bath or at the beach, and make great take-along friends out of the water, too! Each cuddly character features an attached loop that fits around bathroom fixtures for easy drying. With Barney and Baby Bop, bathtime is a stu-u-u-pendous time!
	Barney & Baby Bop's Weather Book	1994	Distributed by Playskool, this book is machine washable. This soft book details various types of weather with Barney and Baby Bop. Pages 1/3
	Funtime Trike	1994	Join that loveable dinosaur, Barney, on the free-rolling Funtime Trike from Playskool! This sleek, sturdy cycle offers two ways to ride - as foot-to-floor vehicle for beginners, and a pedal-powered trike for more experienced riders. Includes a special storage trunk for toys with a clicking key to lift open the door. There's a lot to like about having a trike...especially when Barney comes along for the ride! Instructions 1/4
	Barney Sounds Around	1994 (unreleased)	Just turn the pointer to one of the pictures and pull the handle down. You'll hear a vehicle sound and Barney and Baby Bop will say which vehicle makes that sound. There are twelve fun phrases and many special sounds in all! This toy is meant for ages 1 1/2 and up.

1995[]

Image

Name

Date

Description

BJ Water Pal

1995

Wearing his favorite swimsuit, BJ is ready for some splashing fun in the tub! This soft, floatable friend love to play in the bath or at the beach, and make great take-along friends out of the water, too!

The third character to be added to the "Water Pals" lineup, following Barney & Baby Bop, each cuddly character features an attached loop that fits around bathroom fixtures for easy drying. With Barney, Baby Bop and BJ, bathtime is a stu-u-u-pendous time!

Talk 'N Dress BJ

1995

Talk 'N Dress BJ was a doll created to teach a child to dress themselves. Press his stomach and says various phrases.

Phrases:

Please tie my shoes
Help me zip my jacket
Let's play baseball!
Will you snap the pocket of my jacket?
(Whistle) I am BJ, your pal!

1996[]

Name	Date	Description
Bathtub Toys	1996	Floating toys for water play! Released individually as well as in two-pack sets (Barney and Baby Bop or Barney and BJ).
Figure Gift Pack	1996	Laugh, dream and play with Barney, Baby Bop and BJ! This great gift pack includes three colorful figures of your favorite dinosaur pals!
I Can Dress Barney	1996	Dress Barney for all four seasons with easy-on outfits! EASY TO DRESS!: Snap-on clothing- easy for little hands! EASY TO CARRY!: Built in storage for portability! Includes ten pieces of snap-on clothing!
Pop-Up Playmat	1996	Let's go camping! Fabric play mat has a colorful camping scene and soft pop-up accessories for 3-D fun. Dress the soft Barney figure in his hat and life jacket when he goes fishing in the boat. He can relax under the tree or take an afternoon nap in the tent. the mat easily folds up for portable camping adventures! Instructions 1/2
Talking Barney	1996	A re-release of the original 1993 Talking Barney
Treehouse Playset	1996	Tree magically "grows" when you make the elevator go up! INCLUDES: tree, wall, long fence, short fence, two curtains, two window shutters, tire swing, Barney, Baby Bop, BJ, and label sheet. Instructions 1/4

1997[]

Name	Date	Description
Barney Magnetic Capital Letters	1997	Colored in purple, green and yellow, this product contains: Three magnetic versions of Barney, BJ and Baby Bop each. Contains letters A-Z. Contains numbers 1 to 9. Contains the mathematical symbols of addition, division, subtraction, multiplication and equal to.
Movin' Fun Airplane	1997	Prepare for take off with your favorite purple pal!
Musical Jack-in-the-Box	1997	Turn the crank for a fun surprise...and up pops Barney before your eyes! This product is an updated version of the Barney Jack-in-the-Box from Kid Dimension in 1993.

1998[]

Name	Date	Description
Song Magic Banjo	July 15, 1998	Your little one can press one of the two buttons then wave his or her hand in the center of the banjo to "play" along to favorite children's songs. Some songs included are "Old MacDonald Had a Farm", "BINGO", and the "Barney Theme Song".
Dress Me Barney	1998	Learning to dress with Barney is fun! Buckle the suspender Snap the flap Zip and unzip the front pocket Button the pocket
Fun Tunes Radio	1998	Fun Tunes Radio plays sixteen fun songs! Babies simply press the musical notes to play the tunes! Toy contains a click antenna, an easy-to-hold carrying handle and an easy-to-press button! Songs include: "Barney Theme Song" "Old MacDonald Had a Farm" "London Bridge" "Mary Had a Little Lamb" "I Love You" "Pop Goes the Weasel" "The Farmer in the Dell" "Row, Row, Row Your Boat" "She'll Be Coming Around the Mountain" "Oh! Susanna" "BINGO"
Hide 'n Seek Twinken the dream maker	1998	The electronic game of Hide 'n Seek Twinken is lost! Follow the chattering sounds to win the game! LISTEN for the special chattering sounds and LOOK for the hiding place... HIDE Twinken the dream maker in a special place while no one is looking... FIND Twinken and you win the game! Instructions
Hug 'n Glow Twinken	1998	A friendly hug makes Twinken the dream maker's face glow with light! Soft, cuddly Twinken is easy to squeeze for glowing fun! Instructions 1/2
Song Magic Bongos	1998	Magically play songs when you tap the bongo drums! Press a musical note, then tap the bongos to play a tune! Change instrument sounds and songs by pressing the yellow and green musical notes! The songs are: "I Love You", "Barney Theme Song", "BINGO", "Pop Goes the Weasel", "Frère Jacques", "Itsy Bitsy Spider", "Row, Row, Row Your Boat", "The Farmer in the Dell", "I've Been Working on the Railroad", "Here We Go Round The Mulberry Bush" and "Mary Had a Little Lamb". Trivia: This toy won the Platinum Award in the Oppenheim Toy Portfolio awards.^[8]
Super Playset	1998	Come play with Barney, Baby Bop and BJ in this special playset filled with thirteen pieces of fun! Open up the house and barn and see what's going on inside - and out! Ride around the farm in the tractor, check the chicken coop for eggs--maybe one is about to hatch! Don't forget tonight's secret meeting at the clubhouse. After such a hectic day, it's off to bed for a good night's rest, before it's time to do it all over again! Includes: House and barn playset Ride-in tractor Chicken coop Nest with baby chick Clubhouse Slide Two beds Two blankets Two pillows Barney, Baby Bop and BJ figures.
Twinken, The Dream Maker	1998	He's here to help you see your dreams more clearly!
Twinken Water Pal	1998	Wearing his favorite swimsuit, Twinken is ready for some splashing fun in the tub! This soft, floatable friend loves to play in the bath or at the beach, and make great take-along friends out of the water, too! This cuddly character features an attached loop that fits around bathroom fixtures for easy drying. Twinken was added to the Water Pals lineup in 1998 to coincide with the release of Barney's Great Adventure, making him the fourth and final character in the lineup following Barney, Baby Bop and BJ.

1999[]

Name	Date	Description
Play Along Barney	1999	Barney plays and sings along, and has three different stages for a learning child.
Pop-Up Stacker	1999	The Pop-Up Stacker has a very special surprise! When kids stack the four colorful sections...Barney pops out of the top! Four fun shapes to stack and sort. Stacker rocks back and forth. Helps develop hand/eye coordination and recognition skills. For ages nine months and up.
Sing 'N Strum Barney	1999	1999 Sears Wishbook advertisement. Sing 'N Strum Barney is a doll in which Barney plays the banjo. He sits about 12.5" high and has an overall length of approximately 15.75". Simply press the musical note on his banjo and Barney starts to sing while his right arm strums on the string-less banjo. He has eight different songs in his repertoire. Songs: "Yankee Doodle" "Twinkle, Twinkle Little Star" "London Bridge" "The Alphabet Song" "BINGO" "I Love You" "Mexican Hat Dance" "Row, Row, Row Your Boat" Original retail price: $34.99 Voice: Bob West
Song Magic Tambourine	1999	Magically play songs when you shake the tambourine! Press the musical note, then shake or tap the tambourine to play a tune! This toy plays eight songs. Songs included are "I Love You", "Barney Theme Song", "Down By the Station", "If You're Happy and You Know It", "The More We Get Together", "Mexican Hat Dance", "BINGO", "Pop Goes the Weasel".
Twinkle 'n Dream Barney	1999	Twinkle 'n Dream Barney in-box from BarneyOnline Twinkle 'n Dream Barney helps children get ready for for sleep with calming phrases, soothing music and twinkling lights. Instructions 1/4

2000[]

Name	Date	Description
e-Specially My Barney	2000	Upon accessing the mybarney.com website, this Barney plush can download content like activities, songs, and stories directly from the internet.
Song Magic Cymbals	2000	It's musical, magic fun when you join Barney's Marching Band and play the Song Magic Cymbals! Strike up the band! Slide hands into handles, clap cymbals together to start the music. Clap cymbals together again to hear a cymbal sound Automatic shut-off.
Song Magic Guitar	2000	Press the Barney button, then wave your hand in the center of the guitar to make music play! To change songs at any time, press the Barney button. Slide the "whammy" bar to make a fun "wah-wah" sound! Songs included are "I Love You", "The Dino Dance", "Blue Jay Blues", "A Rock N Roll Star" and "The Wanderer". Instructions 1/4
Song Magic Keyboard	2000	Magically play songs - when you touch the keys! Stars light up and blink as the music plays! Change musical sounds by pressing the "Sounds" note button! Make special effects by turning the disk! Songs included: "I Love You", "Barney Theme Song", "Chopsticks", "If All the Raindrops", "BINGO", "The Wheels on the Bus" and "When the Saints Go Marching In".

2004-2005[]