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Mattel Television (formally HiT Entertainment from 1996-2016 and later Mattel Creations) is a British-American entertainment company owned by Mattel and originally established in 1982 as Henson International Television. HiT is known for creating globally successful brands such as Thomas & Friends, Bob the Builder, Fireman Sam, Barney & Friends.

In February 2001, HiT acquired Lyrick Studios for $250m, which gave them the rights to Barney & Friends.

About HIT Entertainment

HIT Entertainment is one of the world's leading children’s entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment’s world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam™, Bob the Builder, Barney™, Angelina Ballerina™, Pingu™ and Rainbow Magic™.

HIT Entertainment excels at creating and building globally successful brands. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, and live events and attractions. HIT Entertainment, a subsidiary of Mattel, Inc., has operations in United Kingdom, the United States of America, Canada, Hong Kong and Japan.


From 2006-2008, 20th Century Fox Home Entertainment distributed videos for HIT Entertainment. Soon, the distribution deal ended and transferred to Lionsgate Home Entertainment who distributed HIT's videos from 2008-2014. On May 2, 2014, HIT Entertainment announced a new home video deal with Universal Pictures Home Entertainment. They started distribution fall 2014.


  • Barney (2001-present)
  • The Wiggles (2001-2007)
  • Angelina Ballerina
  • Bob the Builder
  • Kipper
  • Thomas & Friends (2002-present)
  • Rubbadubbers
  • Pingu
  • Fifi and the Flowertots
  • Roary the Racing Car
  • Timmy Time
  • Shaun the Sheep
  • Mike the Knight
  • Fireman Sam
  • Rainbow Magic


See Also

External Links


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